TRUCK LIFE. THE ONLY LIFE.

A series of 5, 10 and 15 second videos for digital - Life is all about trucks, there’s no time for anything else.

Built Ford Tough is well known in the US but not in the Middle East. This work is the start of building the brand to be relevant and iconic in the region. Arabs are proud of their culture and heritage just like Ford trucks. Trucks are a way of life here, you need them, you want them. A truck life is something you live by, nothing else matters.