BILLBOARDS FOR FOOD
In England, over 900k children in poverty go hungry because unfair rules deprive them of free school meals. The Food Foundation is on a mission to change this.

To tell the free school meals story in a medium policymakers can’t fail to understand – the political attack ad.

We took the infamous ad of a snaking dole queue outside an unemployment office and created an even longer queue – this time, formed of thousands of children waiting for food. We hijacked TV broadcasts by setting up 2 x 3 metre billboards in popular filming locations and engaged MPs with campaign spokespeople.

Eight briefings secured with politicians from three major UK political parties. Coverage in key national papers, including The Sun and The Daily Mail, plus cameo opportunities on GB News, securing 10.5M OTS.

BILLBOARDS FOR FOODIn England, over 900k children in poverty go hungry because unfair rules deprive them of free school meals. The Food Foundation is on a mission to change this.

BILLBOARDS FOR FOOD
In England, over 900k children in poverty go hungry because unfair rules deprive them of free school meals. The Food Foundation is on a mission to change this.